Motivating The "what's In It For Me?" Workforce. Manage Across The Generational Divide And Increase Profits

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Advance praise for Motivating the «What's In It For Me?» Workforce «The information on leading and managing generations found in this book is invaluable to all executives today

At our Sales Leadership Conference, Marston gave our top sales managers actionable ideas on how to gain better understanding of what drives today's workforce to take direct action and deliver exceptional results. Damian A

Attracting and retaining this talent is critical to a successful global company

HR LeaderSystems and Process Assurance, PricewaterhouseCoopers If you ever had any doubt that generational differences have an impact on go-to-market strategies, Marston's book, Motivating the 'What's In It For Me ' Workforce, provides thought-provoking realities you need to consider

He really changed our way of thinking! Anne Donovan, U.S

It is a must-have for executives at all levels who are responsible for a company's greatest asset its people. Phebe Port, Vice President Global Management Strategies, The Estee Lauder Companies Motivating the 'What's In It For Me ' Workforce has given our managers good ideas about leading the different generations in our workplace, particularly the New Millennials who we at Enterprise are especially reliant upon to grow our business every single day and, ultimately, become our company's future leaders. Marie Artim, Assistant Vice President Recruiting, Enterprise Rent-A-Car After Marston presented to our management

The war for talent has become increasingly fierce

There aren't many people discussions that occur today where we don't at least consider differences between Baby Boomers, Millennials, etc

This book is a masterful tool for developing the skills required for managing multigenerational teams

This is a must-read

Thomas, General ManagerCorporate Sales Leader, General Electric Company

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